Effective Date: 6 May 2025
At Prim Travel, we care about your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit primtravel.com. By using our website, you agree to the practices described here.
1. Introduction & Scope
This Privacy Policy applies to all visitors, users, and customers of Prim Travel and governs how we collect, store, use, and share your personal data when you access our services through primtravel.com.
We follow major privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
2. Information We Collect
Information You Provide Directly:
- Name
- Email address
- Billing and payment details
- Travel preferences
- Comments, messages, or inquiries
Information Collected Automatically:
- IP address
- Device type and browser
- Location data (based on IP or browser)
- Pages visited and actions taken on our site
- Cookies and similar tracking technologies
We may also collect information through third-party tools such as Google Analytics.
3. How We Use Your Information
We use your data to:
- Provide and improve our travel content and services
- Personalize your experience on primtravel.com
- Respond to your questions or comments
- Send newsletters or promotional emails (if you opt in)
- Process payments or bookings (via third-party providers)
- Comply with legal requirements
4. Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your experience. These include:
- Necessary Cookies – For website functionality
- Performance Cookies – To analyze site traffic
- Functionality Cookies – To remember preferences
- Advertising Cookies – To deliver relevant ads
You can manage your cookie preferences in your browser settings or by using the cookie banner when you first visit our site.
5. Third-Party Sharing
We may share your data with trusted third parties, including:
- Booking platforms (e.g., affiliate or partner sites)
- Analytics providers (e.g., Google Analytics)
- Email marketing services (e.g., Mailchimp)
- Advertising networks
We only share what’s necessary to deliver our services and operate our business effectively.
6. Your Rights & Choices
Depending on your location, you have the right to:
- Access your personal data
- Correct or update your information
- Request deletion of your data
- Restrict or object to data processing
- Receive a copy of your data (data portability)
- Opt out of marketing communications
To exercise your rights, email us at info@luxtravelsmart.com. We will respond within the timeframes required by law.
7. Data Retention
We retain personal data only as long as necessary for the purposes outlined above. For example:
- Newsletter data: until you unsubscribe
- Booking or payment records: up to 7 years for legal compliance
- Website analytics: usually 12–24 months
8. Security Measures
We take your privacy seriously. Our site uses:
- HTTPS encryption for secure browsing
- Access controls to limit data access
- Data encryption where appropriate
- Regular software updates and monitoring
However, no method of online transmission is 100% secure.
9. International Data Transfers
If we transfer your personal data outside your country (e.g., to servers in the U.S.), we ensure adequate safeguards such as:
- Standard Contractual Clauses
- Agreements with partners who comply with data protection laws
10. Children’s Privacy
Prim Travel does not knowingly collect personal information from children under the age of 13 (or under 16 if you reside in the EU/EEA). If we become aware that we’ve collected such data, we’ll delete it promptly. Parents or guardians may contact us if they believe their child has submitted personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a new Effective Date.
We encourage you to review it periodically.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out to us: